Complex Sales - Selling to Multiple Buyer Types
If Your Reps Don't Identify and Manage All Decision Levels, They Risk Failure
When the Selling World Isn't Flat
85% of selling situations are "complex." That is, there are multiple buyer types to deal with and a selling process that involves several steps or milestones. The sale is multi-dimensional, not flat.
Salespeople will be more effective if they learn how to uncover the decisive factors that are unique to each buyer.
Download this sales article to learn more about multiple buyer types and how their different criteria, motivations, and needs affect how you should approach the sale.