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Sales Training Courses and Sales Certification Programs

The following Sales Training Courses and Certification Programs can be customized and integrated easily within your own industry and sales application. All packages are available as Student, Coach and/or Instructor Materials.

Note: We focus on the key Sales Skills that have the greatest impact on increasing sales productivity. Prior to participating in these courses, we encourage each student to take our Free Benchmark Sales Skills Assessment. This assessment measures current ability in using these selling skills and provides a basis for measuring growth and training ROI.


The Advanced Sales Certification Program: Package A

Application: This sales course is for companies that seek a cultural shift in their sales organization. This is our most comprehensive professional sales training certification program designed to assess your sales team's current sales skill levels, introduce sales strategy, reinforce company-wide change, and certify your sales force as an elite business selling and direct selling organization.


The Balanced Sales Certification Program: Package B

Application: This sales course is for companies that seek to integrate their sales process into a long-term skills improvement program. This versatile sales certification program provides sales skills assessment, Action Selling sales strategy, sales presentation improvement, reinforcing company-wide change, and certifying your sales force as a business selling and direct selling organization.


The Concentrated Sales Certification Program: Package C

Application: This sales course is for companies that seek to dramatically enhance their current selling skill levels. This is a professional sales training course that includes sales skills assessment, Action Selling sales strategy, sales presentation improvement, reinforcing company-wide change, and certifying your sales force as a business selling and direct selling organization.

Note: Available in English, Spanish, Portuguese, and French.


The Master Series Sales Certification Program

Application: For salespeople that have previously certified in Action Selling and want to continue building sales skills.

The "Selling Your Price" Series

This sales training course will teach you how to protect price and profit margins in today's "price" competitive market. You will learn specific sales strategies and selling skills allowing you to negotiate without reducing price. The methods and tools provided in this self-study course will help improve your skills with every sales call.

The "Questions" Series

It's not what you say that wins the sale, it's what you ask. This sales training course teaches you how and when to ask the best questions during a sales call. You will learn how to position your company as the best solution to your customer's needs.


Coaching for Sales Quality

Application: For sales leaders, sales management and trainers who are already certified and responsible for daily re-inforcement of Action Selling principles. Download our brochure to learn more about Coaching for Sales Quality.


Take the Free Benchmark Sales Skill Assessment or discover the Power of Sales Certification.

Certified Salespeople
Sell More!


The A Package - Our Most Advanced Professional Sales Training and Certification Package
The Advanced
Sales Certification Program


The B Sales Certification Package
The Balanced
Sales Certification Program


The C Sales Certification Package
The Concentrated
Sales Certification Program


Selling Your Price Master Series
Selling Your Price Series

Questions Master Series
Questions Series